Years ago, a musician made music in a basement then played in bars until a record label cut a deal. It was often a slow, arduous process with many faults. Nowadays artists can sell out to iTunes or Spotify to have their music advertised. On the one hand, an instant fan base can be built and an artist does not have to work for years to become as well known. On the other hand, valuable experience is lost by taking the easier way out. Musical legends like Jimmy Page and Eric Clapton were forged through years of hard work and skill. It is my belief that young musicians should have to make a name for themselves before they start licensing their music out. It may seem old-fashioned and slow, but it’s vital to the artist’s maturation into a legend. Sometimes business deals that seem too good to be true are too good to be true.